Daily Archives: August 25, 2011

Just Do It

Advertising campaigns are mostly fluff. The slogans and jingles may stick in your head initially. But, like a syrupy pop song, they eventually fade into a distant memory. Some have more staying power. Take, for example, “Where’s the Beef?” or “Leggo of my Eggo!” or perhaps, “Don’t hate me because I’m beautiful.”  Catchy little phrases, but not much substance.

But, there is one ad campaign that runs deep. One that not only has grown to identify its product at its very sight or mention, it can also evoke a deep philosophy for life.

Just Do It.

You know the company. Not my favorite company, nor my favorite brand of athletic shoes or wear. Even so, I immediately identify the company from these three simple words. Just. Do. It.  Effective advertising, but how does that evoke a life philosophy?

Just Do It. If you want something to happen or something to change, how do you go about making that happen? Simple, just do it. If you want to transform yourself or accomplish a great feat, how do you go about it? Simple, just do it.

I love the saying “Every journey begins with a first step.”  Yeah, that’s good stuff, but how many first steps have you taken that are the ONLY steps toward your goal. One step and done. No goal, no dreams, just standing in the same spot.  I have a million of those.

“Just Do It” is more universal, it is more encompassing.  The total package. It covers all the bases.

Have a dream? Just Do It.

Want to write a book? Just Do It.

Want to be the best coach? Just Do It.

Want to be a better father? Just Do It.

Want to be a better athlete? Just Do It.

A “Just Do It” attitude and hard work can accomplish practically anything.

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