Brand Rant

“Be who you are by branding who you are.”

I am fed up with one particular sports fad. Sick and tired. So over-the-top-angry it has forced me into a grumpy, “get-off-my-lawn” old man rant.

photo (13)

I turned on NCAA football last Saturday. It was a Big 12 game between Texas and… 

Wait, who was that other team? The game was in Stillwater, Oklahoma so didn’t it have to be the Oklahoma State Cowboys? I couldn’t tell for sure. Eventually, I recognized some familiar OkSt names and, yes, it was Oklahoma State. Besides being orange and black, their uniforms were hardly recognizable as belonging to the Cowboys. They, like the Oregon Ducks, have gone uber crazy with alternate uniforms, helmets, and logos.

A couple of weeks ago they wore this helmet with logo.


The week after, they wore this helmet with logo.


In their desire to be different, they lost who they are. In their drive to be hip and cool, they became forgettable. Who they are as a brand is no longer indelible in my psyche.

Sure, in recent history, the Oregon Ducks unis can be considered as flashy. It’s just they have sacrificed a vital part of their identification in order to be whacky with the uniforms. The association with a visual that instantly brings to mind high-powered, high-octane offenses snapping the ball every 12-15 seconds, doesn’t exist for me.

Looks at this:


I’m not a huge fan of the Texas Longhorns but when I see their uniform and when I see their helmet and logo, I immediately think about Darrel Royal and the wishbone offense, John Mackovic and the upset of the vaunted Nebraska team in the first Big 12 Championship game, or Vince Young tip-toeing into the end zone to defeat USC in the BCS National Title Game in 2006.

That’s what a brand does. It “brands” your perception of a visual image to an association of  personal memories. That’s NOT what 47 different possible uniform combinations does.

What exactly is a brand and why is it important?

As a follower of marketing expert Seth Godin, I think his basic definition of a brand comes about as close to answering the above question as any other definition I’ve read.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

In short, having a recognizable brand pays off for your people for year after year after year.

So, please stop it!

Nike, Reebok, Adidas, Under Armor and all other apparel suppliers, help your clients with their brand, quit pushing sports programs to make your brand their brand. Last spring, I heard K-State color commentator, Stan Weber, say that Company X can’t wait for Bill Snyder to retire so they can roll out a whole line of alternate uniforms.  HEY, COMPANY X…DON”T! In fact, Company X…GO AWAY! Make shoes, sell apparel, get a stable of professional athletes to hawk your wares for you. Just stop this alternate uniform insanity.

Schools and sports programs, develop a brand and associate it with who you are as a program. Follow the lead of classics like:




Be who you are by branding who you are.

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Tiger Bike Night. It’s one of the highlights of our local high school football home season. Local motorcycle enthusiasts line up along the track, and, after the team walks down the line of bikes, they take a lap around the track before kickoff. It’s cool. It’s LOUD. It’s probably the closest representation of what goes on inside the head of a player at the line of scrimmage just before the ball is snapped during a game.

My favorite memory of Bike Night from the days when I still coached was the first time they ever did it. I think it was 2005 or 2006, but those details begin to fade in my aging memory. The details may fade, but the visceral feeling doesn’t (and I hope it never does.).

This Bike Night was something completely new to CCCHS. We stood outside the locker room and watched the bikes drive through the stadium gate and line up in front of the stands at the south end of Otto Unruh Stadium. There was no plan for players to interact with the bikers, so we went back into the locker room to wait for the signal for us to come out for the national anthem and player introductions.

I wish I could describe the feeling in that locker room when the riders began to rev their engines. Words will not do justice to the reaction of the body and the reaction of the fifty odd, crammed-into-a-locker room-collective-of-teenage-boys, already emotionally charged to play a football game, when they felt the roar of the bikes.
It was electric.

The player’s eyes danced as they looked to their left and right at their teammates. Tight smiles formed across the faces. Each understood what the others were feeling. The rumbling and the roar flowed through the blood spiked by the release of adrenaline. They were ready to run through the concrete walls.


Chained power in the revved engines transferred to the hearts of each and every one of us. Energy in motion. Ready to hit the opponent in the mouth with a brick. Ready to shine your shillelagh and charge onto the field. Ready to play Tiger Football the way we were supposed to play Tiger Football.

Full throttle.
Fast forward.
Balls to the wall.
Hit you like a cannon shot.
Every man, every play.

Clay Center Tiger Football. The way the game was meant to be played.

I appreciated the bike night event. The 2016 Tiger Bike Night is this Friday. I don’t know if I’ll go. I don’t know if I can feel that special ROAR again and not feel the tug on my gut that pulls unrelenting back into that world again.
That grating, tingling sense which gnaws on you like a phantom limb. Always there, yet missing. The world of competing and pushing, pulling, driving, willing over 60 kids toward a common goal each year. All this wrapped up in that visceral rumbling of dozens and dozens of bikes, each revving their engine on the most beautiful piece of real estate in the county. Our house.

Finally, if you find yourself in Otto Unruh Stadium on this Friday Night In America listening to the roar of Tiger Bike Night before the Tigers vs Goodland football game, do old Coach Hays a favor. Close your eyes and feel the ROAR. Feel it in your gut and in your chest. Close your eyes and dream of competing. Close your eyes and appreciate the community of players, coach, and fans in our little gem of a city. Then bring on the three B’s:


Friday Night In America…Biker style!


Photo courtesy of the Orange & Black Pack

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One of the scourges of modern youth sports is out-of-line parents. The headlines are full of incidents involving overzealous parents. Odds are, each of us can pinpoint an incident of ugly parent behavior at a sports event no matter how small a town we live in. It’s threatening the very existence of youth sports and, more importantly, taking the FUN out of the game.

But when is it okay to get involved as a parent?

“So what happens when you’re the parent that yells for your own son (good but not the star) to sit so that a few of the others on the team can get some playing time because you’re up by 10 to a way lesser team? ”

Somebody I respect greatly asked me the above question a few weeks ago. It’s a tough question to answer, but I’ll give it a try. I’ll try to answer from a coach’s perspective and try to wall off my parental perspective because Lord knows, I’ve screwed up many times on that side of this issue. I’ve been there. I’ve felt the parental frustration seep its way into my competitive fire in less than positive ways.

So, here’s my personal philosophy on sports parenting and complaints.

First and foremost, a parent should be their kid’s biggest fan, not be their sports agent. There are truly legitimate situations in which a parent should intervene on behalf of their sports child. Physical, mental, or emotional abuse from either other players or from coaches should be reported immediately. In these situations, the parent needs to be the bulldog, the protector, and jump in and refuse to back down until a resolution is achieved.

But sports parents, listen up…Depth chart and playing time and play calling probably do not fall into this category of necessary parental intervention.

I’ve always felt there are three things every parent needs to do before they get involved. They are not easy to do. A parent needs patience and the ability to wall off emotion in this context.

  1. Observe the situation from an honest viewpoint.
  2. Be honest. This can be soooo hard, especially if you have those visions of your kid being the best thing since sliced bread. Step back and take an honest look at where your kid’s talent falls in respect to the other kids.
  3. Allow your kid to handle the simple situations. Have them find out from the coach or other players where they sit and develop a plan to get better.

My playing time thoughts depend on the level of play. If it’s a varsity high school level of competition, I believe in playing as few, or as many, players as necessary for the situation. We want to be highly competitive at the varsity level. We also want to balance player/program development, situational skills we may need to groom for later use, and get game reps with new plays or skills.

The developmental level of competition, middle school, freshman, junior varsity is where I like to play everyone as equally as possible during a game. Sure, the goal is still to win the contest, but we need EVERYONE in the program learning how to do their job in order to achieve success as a team. The game situation is where we can identify individual or team areas for improvement while gaining experience. The future, both the near future or the far future, carries a higher priority at the developmental level than winning or losing. (The developmental level is where many parents allow the basic purpose to slip away and the emotions to pressurize.)

Finally, there is the private or club sports environment. This area has grown by leaps and bounds over the past decade. My only advice right now for parents in these situations is as follows:

If you, as a parent, are unhappy with a club situation, whether playing time, depth chart, game management or practice management, then I suggest talking with your kid about the situation. If it bothers your kid and/or the other kids on the team, then schedule a meeting with the coach.

Schedule this meeting at a neutral emotion time (NOT before, after, or during a game, a practice, or in a public setting.). Meet with the goal being to solve the problem, not create new problems.

If you are unhappy with the outcomes of this meeting, I suggest moving to a new situation for the next season.

If you are unhappy seek a viable alternative or take advantage of alternative solutions that are presented to you. Don’t spread your misery. Sports are too much fun to be blanketed in this negativity.

Sports can teach kids a lot about life. Allow them to learn. Allow them to develop. Allow them to understand being part of the whole is better than trying to be the whole part.

Give them the opportunity.


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Today Month9Books is revealing the cover and some excerpts for their Charity Anthology IN THE BEGINNING! Which releases October 25, 2016! Check out the gorgeous cover and enter to be one of the first readers to receive an eGalley!!
On to the reveal!

Title: IN THE BEGINNING: Dark Retellings of Biblical Tales
Editors: Laureen P. Cantwell and Georgia McBride
Author: Stephen Clements, Nicole Crucial, Mike Hays, Sharon Hughson, Marti Johnson, Elle O’Neill, Lora Palmer, & Christina Raus
Pub. Date: October 25, 2016
Publisher: Month9Books
Format: Paperback & eBook
Find it: Amazon
B&N |Goodreads
In the Beginning (Oct. 25, 2016) –Eight authors
come together to build a powerful collection of dark young adult short stories inspired by the mysteries, faith, and darkness found within the Bible. Old Testament and New Testament, iconic and obscure figures alike are illuminated, explored, and re-envisioned throughout this charity anthology from Month9Books.
IN THE BEGINNING, edited by Laureen Cantwell and Georgia McBride
Daniel and the Dragon by Stephen Clements
A troubled orphan named Habakkuk dutifully follows his master, the prophet Daniel, into temples of blood-thirsty demon-gods, battles with unspeakable horrors, and bears witnesses to mind-breaking evil until his master’s zealous defiance of the king’s law seals their fate.
Babylon by Nicole Crucial
Far above the earth, in Second Eden, where moments and eternities all blur together, young Babylon befriends Sefer, the Book of Life. As Babylon awaits the moment she’ll fulfill her destiny, she and Sefer try to understand the world in which they live.
Last Will and Testament by Mike Hays
A homeless young boy, Baz, bears the weight of humanity on his shoulders and upon his body. When dark forces test a new-found friendship, Baz’s willingness to bear the ugliness of their world will be shaken. 
The Demon Was Me by Sharon Hughson
Based on the story of the demon-possessed boy healed by Jesus, this tale provides a glimpse into a post-apocalyptic world where a teenage boy seeks to journey to a better land and yearns to discover the kind of man he’s meant to be, only to be hijacked by an evil spirit intent upon chipping away at the hope, faith, and resilience of its host.
The Deluge by Marti Johnson
A non-believer shares the story of Noah’s ark-building and the deadly downpour that follows. Fear, faithlessness, and the fallibility of mankind collide in a community where second chances aren’t unlimited and a better-late-than-never attitude just might be your doom.
Condemned by Elle O’Neill
Just sixteen-years-old, Barabbas finds himself pulled out of Routlege Academy and into a reality show competition—against Jesus himself—where the reward for the winner is life.
First Wife by Lora Palmer
In a first-person retelling of the saga of Jacob, Rachel and Leah, themes of family, deception, guilt, and heartache emerge amidst the first days of Leah’s marriage to Jacob—a marriage mired in trickery a mere week before Jacob was to marry Leah’s sister Rachel.
Emmaculate by Christina Raus
Based on the story of Mary’s Immaculate Conception, we enter the troubled mind of Emma, who finds herself torn between her religious upbringing and the purity ring that binds her to her boyfriend and the pregnancy that results from her relationship with another boy.
Anthology Excerpts:
From THE DEMON WAS ME, by Sharon Hughson:
The ghastly black fog overtook me. 
Icicles pierced my back. Every muscle in my body spasmed. I plunged face-first against the ground. Something sharp gouged my cheek. Shivery tingles pervaded my insides. A vile presence pressed against my mind.
“Get out!” I rolled to my back, arms outstretched. I wanted to fight, throw the intruder off me. But how can you resist something as ethereal as air?
Laughter rang in my ears. Sinister. It shuddered against my soul. Terror and hopelessness collided in my chest. A foreign power clutched at my mind.
I screamed. I rolled to my side and squeezed my eyes shut. If only I could disappear.
Another dark wave of laughter echoed through my skull. Convulsions gripped me. Against my will, my limbs flailed in every direction. A spike pressed into my mind. I cradled my throbbing head. My body, a tumbleweed in the wind, spun on the ground.
From BABYLON, by Nicole Crucial:
Only those will enter Heaven whose names are written in the Lamb’s Book of Life.
These were the first words I heard, in the beginning of time.
But Sefer, the protest comes, Revelation wasn’t written until the first century.
My answer is that time is a funny little plaything to God, or so I imagine. That first sentence was the wind that breathed life into my chest, the binding of my pages, the ink in my soul. It knitted together my stardust-atoms from across centuries and millennia and planes of existence.
And when the first dregs of consciousness swirled at the pit-bottom of my spine, I yawned and opened my eyes to paradise.
From CONDEMNED, by Elle O’Neill:
To his surprise, as he heard the metal door grind to a stop, there was a popping sound, like the flash-lamp did when they experimented in Classic Photography at Routlege. Except no camera appeared—not that he could see anyway—but rather a digital time clock, bold red numbers, already beginning their descent, in striking relief against the black paint covering the walls.
Of course they would include the fractions of a second, he thought. He was now fighting a tiger against a racing clock. For all that they were merely numbers, he saw their dwindling trickle as if he were watching grains of sand pour through the hourglass of his fingers, helpless.
The tiger looked at him. It didn’t glance his way. It directed its massive head at him, its eyes trained on Barabbas … and they didn’t turn away.
Another man, in another arena, stood calmly while the tiger advanced. His breathing was even, he did not watch the clock, and he looked with love upon the prowling beast. When it snarled, he slowly exhaled; when its whiskers glanced his weaponless fingers, he blinked gently as the hot breath of the tiger dampened his skin.
From LAST WILL & TESTAMENT, by Mike Hays:
I’ve found money, I’ve found food, and I’ve found myself in plenty of trouble on plenty of occasions, but I’ve never found another human being just lying around. That’s what happened when I found a person-shaped ball of olive drab and camouflage clothing—which would have been more at home in the reject pile down at the army surplus store—under our
decrepit, worn sign for the “Extraordinary 
League of Witch Assass_ _ _.”
It’s true. I found a boy about my age sleeping at the end of the Extraordinary League of Witch Assassins driveway.
From UNWANTED, by Lora Palmer:
“Let me see you,” he whispers. “Let me truly see you.”
I swallow down the fear this moment brings, the anxiety that once he does see me, he will no longer accept me. No, I must stop thinking this way. My husband is not like Jacob, dazzled by the superficial beauty of my sister. My husband, my love, will see me.
Taking courage from this, I let out a shaky laugh as he helps me stand. I long to see him, too.
“All right,” I say.
He lifts my veil, his deft fingers moving slow, relishing the anticipation of this moment. At last, he lifts the linen over my face and lets it slip to the floor behind me. We stare at each other, stock still, in stunned silence.
It was Jacob.
From EMMACULATE, by Christina Raus:
The Ten Commandments are pretty straightforward. Killing? Bad. Lying? Nope. Adultery? Don’t even think about it. But is real life really that straightforward? If you tell your boyfriend that you’re going golfing, when really you’re going out to cheat on him, is the lying or the adultery worse? What if you stab the guy you’re having an affair with? Isn’t being a murderer worse than being a cheater? I think the stabbing is worse than the lying and the cheating combined. So, it was kind of unfair for God to group killing, lying, and cheating all together under one umbrella. They all seemed really different.
I was an adulterer. I couldn’t deny that. I was also a liar. A very, very good liar. But I wasn’t a murderer.
From THE DELUGE, by Marti Johnson:
The stench of mildew and mold is heavy in our nostrils, and my lungs feel as though they are on fire. My breathing is audible in the lulls between the thunderclaps. My mother huddles, shivering, propped between two rocks. She is coughing painfully, and I can hear her teeth chattering.
It is hard to breathe because the air itself is full of water.
A deeper shadow has fallen across the side of the mountain on which we are sheltering. I pull aside the brambles, and gasp in amazement when I realize what it is. “Look!” I call to the others, and point at the sight. The ark has risen with the water, and now bobs up and down. It sits high in the water. We hear nothing from it but the creaking of the wood timbers and the sound of the branches and rocks on the hillside scraping against its hull.
From DANIEL AND THE DRAGON, by Stephen Clements:
Your god is a liar!” roared the wizened man in thin black robes, as he pounded his breast with his fist.
Habakkuk stood by the gates of the temple as his master picked a fight with a sanctuary full of the slavish followers of Bel, a bloodthirsty demon god. A fire raged in the fanged maw of a giant, stone head sunken into the back of the temple, there to receive the offerings rendered unto Bel. He had seen this before in other temple raids with his master, though not on such a massive scale, and not at the heart of the demon cult in Babylon itself. The fire raged as the greatest offering that the Babylonians—who adored Bel above all other gods—could sacrifice to their deity was their own newborn children, rolled their screaming, helpless bodies down a stone, handshaped altar into the fire. They offered the fruit of their wombs to their dark god, who devoured the innocent souls sacrificed to him in eldritch rituals.
 Giveaway Details:

3 winners will receive an eGalley of IN THE BEGINNING, International. Click HERE to go to Month9Books and enter!


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Your Purpose 4Q

Execution of purpose.

We’ve all heard the saying, “Practice makes perfect.”. Our parents, teachers, coaches, etc. have been telling us this little nugget of wisdom for years upon years, right? Well…it’s about as wrong as me watching the Olympic track & field competition and claiming I’m exercising.

Practice makes perfect ONLY if your practice goal is to be perfect. This means every repetition you perform—and skill development is ALL about repetition—must be done with a drive to improve. A drive to get just a little better each and every time.

We all go through the motions at times in our lives. It’s another slice of human nature. It’s just as easy to coast through practice as both a player and as a coach. This is particularly true as we approach the last third of a sports season and the routine gets…well, routine. As I said in the previous post, time is our biggest enemy. I think we can agree on that, don’t you?


Sorry for shouting, but that wasting practice time thing is a pet peeve of mine. As a player, I hated the standing around doing nothing when there was a whole lot of talk happening and very little action. It drove me nuts back then and still drives me nuts as a 52-year-old.

Have your purpose. Have your plan. But most of all, have the drive and the ability to lead others toward the goal. A coach has to keep a practice session hopping. The average adult attention span (8 seconds) has now dipped below the average attention span of a goldfish (9 seconds). I could infer then that the hormone-driven teenage boy’s attention span would stand to pale in comparison to the goldfish. So if you are going to successfully deal with young athletes, you’d better plan on keeping things short and snappy.

Every season, every week, every day, every minute, every second need someone driving the bus in the right direction and at the right speed. THAT is another one of those unique characteristics of good coaches.

I am a firm believer in coaching fundamentals and drilling fundamentals. A technically sound player is a player you can depend on and build a team upon. There’s only one way to develop a technically sound player and that’s by working toward the goal of perfection with practice and repetition

In fact, you can even sneak this work in where the players don’t even realize they are working. During football practice, we used to do a 15-minute session at the start of practice with the kickers, long snappers, holders, and returners working on their skills. A good portion of the QBs, running backs, and receivers would be a part of this but very few linemen which left a big (both in sheer numbers and sheer size) part of the team watching.

Nobody likes to stand around and watch kickers kick, so we started this game where the linemen did a one-on-one pass drill. Coach Lane and I would be the quarterbacks, each with a line of lineman with us. The first guy in line would jump out and play defense and the second guy would be the receiver and run a pass route. The fifteen minutes would fly by. The Bubbas would really get into the competition, trying to score a reception on the offensive side or getting an interception or a pass breakup on the defensive end.

It was fun! The linemen would get the rare chance to touch the football, they would get a chance to talk trash and prove their skills in front of everyone. I also had fun slinging footballs in my best Kenny Stabler imitation.

But while all this was going on, nobody ever realized they were actually working. They worked on their footwork, they worked on their hand-fighting skills, and they learned how to establish leverage. I think anyone would agree those are all skills important to being a lineman. Also, they probably ran the equivalent of around a dozen or so sprints without complaint or without notice. In contrast, when we lined them up after practice to run a dozen sprints for conditioning, you should have heard the groaning and whining.

Bottom line: Execute your purpose and DON’T WASTE TIME.

In particular, don’t waste practice time. Maximize your purpose in your practice. Every single thing you do should be done for the purpose of getting better. There is no standing still in life or in sports. You are either getting better or going backward.

By the way, it’s too bad no video record exists of the quarterbacking skills of Coach Lane and myself. It was glorious. Not shabby for a couple offensive line coaches. Don’t laugh, I still have the sore arm to prove it…


There wasn’t a whole lot of executed purpose this night, but the picture with the Lane Brothers is one of my favorites and one of the few “action” shots I have.

Final Note: The “Your Purpose?” blog post began as a rant that grew and grew until it was beyond the scope of one post. It became a four post rant. Yowzers! But I’ve seen this problem of lack of purpose derail many teams and programs. Teams that I played on, teams I’ve coached, teams I’ve observed and teams I’ve been a fan of. It bugs the hell out of me, both in my own failures and observed failures. It seems so simple. It seems as simple as wearing pants before going out of the house. You wear pants when you leave the house, don’t you? Then why go “pantless” when you approach coaching?

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Your Purpose 3Q


We all fight it. We all struggle with it. It’s always moving and there never seems to be enough of it.

Double this sentiment for a sports coach. Time is our biggest enemy. Wasted time is a coach’s biggest regret. That is why we have to build a purpose of time into our greater purpose.

Okay, let’s say we want to win the football game against our rival next Friday night. We need to purpose our time properly. We need to develop a strategy that helps us achieve the vision. We watch scout film, both on our rivals past few games to determine how they approach a game and, just as important, our recent games to evaluate our mistakes. We need to organize and execute the practice preparation to get ready for the contest.  As you can see, every second matters.

Success is no accident or random occurrence.

Time is valuable. It is valuable to everyone. That is something I think we, as coaches, often fail miserably at. Kids have more legitimate time constraints now more than at any other time I can ever remember. Family responsibilities, church obligations, school obligations, extracurricular activities, work, hobbies, multiple sports commitments that demand time, especially in the summer.

As an effective leader working under today’s time constraints, you need to make the most of the time that you ask your players to commit. If you are going to ask them to come for summer conditioning every day at 6:30 AM, you damn well better send them home at 7:45-8:00 AM exhausted and drained so they feel like getting up a 6:30 AM was not a waste of their time. That responsibility is part of the unwritten trust contract I always felt was so important to establish between coach and player. We, as coaches, should be able to look the players in the eye after every practice or workout and say, “Today, I did not waste your time.”

Be able to fulfill that promise with a solid purpose of time day after day after day and you will have a team who will follow you to the ends of the earth. A team who will jump into the fire with you and compete with every fiber of their being. A team who will believe in your purpose and wrap themselves heart and soul with it. A team with complete trust in you as a coach; a trust that weaves its way through every member of the team.

  • THAT is the point of critical mass.
  • THAT is when the fun starts.
  • THAT is the magic of sports.

And it all starts with TIME.


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Your Purpose 2Q

“Great dreams aren’t just visions, they are visions coupled to strategies for making them real.” – Astro Teller, X (formerly Google X)

Early in my football coaching career, probably my second or third year, I did one of the most asinine things I ever did as a coach. It was the first week of summer conditioning. A good part of the CCCHS summer conditioning program was my baby. It was a huge responsibility. It was a responsibility I did not take lightly. It was my primary purpose.

I did the work. All year. Researched, read papers, visited K-State Strength Coach Rod Cole, watched videos, etc. ad nauseum to 99.99% of the population. I tried to put together the best program for our kids with the equipment we had or what could be scrounged up or made by the wizard-skills of Coach Lane. It was, a vision coupled with a strategy.

  • Our purpose was to physically hit the opponent like a cannon shot every, single play.
  • Our strategy was to develop the explosive power necessary to generate the force to hit the opponent hard every, single play. In a nutshell, F = ma.

So, the plan was set. We had a good start to the first week. The kids had listened well and picked up on the plan. Sure, there was whining and moaning and even some groaning, but if you’re a coach and you’re not getting some of that appropriately directed complaining, you may reevaluate how you are challenging your kids. I was feeling good. I was riding high.

We show up for the Thursday workout. 6:30 AM. We go through warm-ups. The kids come into the weight room, split off in their Bullets, Bricks, and Bubbas groups, and get to work. Next came the asinine, Coach Hays incident. It started with an innocent tap on my shoulder. I turn and there stands an innocent, young freshman holding a half-inch stack of dot-matrix printer paper and looking down at the ground to avoid all eye contact.

“Yes?” I ask the young man.

He pushes the stack of papers toward me and mutters, “My mom told me I need to do this workout.”

“Oh, really.”

“Yeah, she found it on the internet.”

I nod and take the papers. With the young man still standing there, I take one step forward and ceremoniously drop the internet-found road to athletic glory into the trash receptacle. I then address the bug-eyed, jaw dropped to his navel, freshman.

“Tell your mother where your workout ended up”

He had that distinct look of someone who was about to pee their pants.

“Also, tell her we know what we’re doing. Now go get to work.”

He released a slow sigh of relief, smiled, and joined his workout group. Not a word was heard on that issue again.

Take-home lesson:

  • Have a purpose that is backed up by a solid plan.
  • TRUST the plan.
  • SELL the plan to your people.

Also, don’t be a jackass in the process…unless it’s totally necessary.

Great dreams need a vision.


Note: That young freshman turned out a pretty damn good athlete in the long run—even without the collective intellect of internet weightlifting workouts. Excellent football player, state-caliber wrestler, all-around good (and ornery) guy, and very successful adult family man/businessman.

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